- Everybody matters and is to be valued; show people respect and that you genuinely care about them (this includes friends, teammates, and competitors).
- Help make everybody feel better about themselves.
- Challenge friends and teammates to go beyond their self-imposed limits to improve themselves.
- Strive to do your best, and then some, in every activity, all the time.
- Recognize the fear that arises from facing difficult challenges, and be motivated by the opportunity to conquer them.
- See and Act …. notice opportunities to help, protect and support others and do something about it.
The Alex Popeck Never Back Down Foundation is a 501(c)(3) corporation. Tax #ID 27-4577942.